Connections between SEO and content marketing. Does long-lasting content exist?

Connections between SEO and content marketing. Does long-lasting content exist?

It takes approx. 5 minutes to read this article

Search Engine Optimization, involves using certain techniques to get your website ranked higher in Google and other search engines. One of the most important components of optimization and positioning is content that will remain relevant over time even as new content comes out. Getting on the first page of Google requires focusing on evergreen content as part of your overall visibility strategy, but there are several other advantages to using it as well.

What kind of content are we looking for on the web?

Most of us are looking for content that is relevant, useful, and engaging. How, why, where, when – so we are looking for answers to the questions that bother us, which we grapple with every day. Our content must be original and tailored to what people want. Much of the content we are looking for is timeless – recipes, manuals, statistics, data, definitions, case studies, etc. A lot of it is still relevant today because it tackles universal topics.

Content marketing

This is the process of creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience — and, ultimately, to drive profitable customer action. In order to be effective, your content must be able to do three things: attract attention, generate interest, and create desire. It will help you build relationships with potential customers through content that provides real value to them. It’s never too early or too late to start investing in high quality content. All the best SEO services Manchester do that. 

Defining evergreen content

Evergreen content is simply content that remains relevant and useful for a long period of time. By creating evergreen content, you can attract new readers and keep them coming back for more. If you’re looking for an affordable content marketing strategy, this may be the answer.

This could be something like an instructional guide on how to do something, or an informative blog post about a certain topic. In contrast, timely content might only be relevant for a short period of time, after which it becomes outdated. Articles that offer tips or advice, how-to guides, lists, and tutorials are all examples of evergreen content. This type of content is popular because it’s useful and can be applied to any number of situations.

The perfect example of this type of content is Wikipedia. No matter when you search for an answer on Wikipedia, you can be sure that there will be something relevant waiting for you. 


This type of content will continue to drive traffic, clicks, and links long after it’s been published. Plus, it’s more likely to be shared and linked to than other types of content. From an SEO perspective, this is huge.

The problem with newsjacking

Newsjacking is when you try to take advantage of a current event or news story to promote your brand. The problem with this strategy is that it’s very short-lived. You might get a spike in traffic or engagement, but it won’t last. Plus, you run the risk of being tone-deaf if you try to newsjack something that’s controversial or sensitive.

How to create evergreen posts?

It’s important to focus on topics that are relevant to your niche and will remain so for years to come. This type of content requires much better research. You need to know what questions people have been asking in relation to your topic, and find good, original answers. In addition, you’ll need to figure out how often you can publish this type of content – how many times per week or month it should be published – and who is best qualified to write it (i.e., an expert in the field). What more, use engaging visuals and multimedia. Include helpful tips and resources that your readers can reference long after they’ve read your post.

How much can you make off a popular and successful article?

By creating content that is always relevant, you can attract new readers and keep old ones coming back for more.  Having a blog post about evergreen content as a good SEO strategy is great because it will never go out of date. As long as people are interested in your topic, your site will continue to be high on search engine rankings.

Wrapping up

So, is evergreen content the key to a good SEO strategy? While there’s no surefire answer, it’s definitely worth considering incorporating into your overall plan. Not only will it help keep your site relevant, but it can also attract new readers and help you build a stronger online presence. If you’re still unsure about whether or not it’s for you, talk to an SEO agency Edinburgh. They should be able to give you all the advice and guidance that you need on the matter.


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