The fashion industry tends to change and evolve at an incredibly fast pace, with styles changing from season to season and even more frequently than that! This trend isn’t specific to adults – children’s fashions change even faster, with the latest fashion coming out every year.
For the first birthday it's worth buying the toddler something "out of the box", and not a rattle that he will get bored with in a while. Check out the best that manufacturers of toys for children have to offer, and choose something unique!