Search engine optimization (SEO) has become an important part of any online business because it can improve your site’s visibility in search results and help you drive free traffic to your website or blog. But how can you get more free search traffic? By following these five eCommerce SEO tips!
1) Optimize your product titles
Your product titles are one of the most important elements on your eCommerce site when it comes to SEO. Not only do they determine how users find your products, but also how search engines rank them. Optimizing a title with keywords makes it easier for people and search engines to find what they’re looking for on your site. You can do five things to optimize your product titles: use relevant keywords, keep words short and readable, provide accurate information to satisfy searchers’ needs, add social media links or reviews to increase engagement, and add price tags where appropriate.
2) Add extra images and use descriptive alt tags
One of the best ways to optimize your eCommerce site for free search traffic is by adding extra images and using descriptive alt tags. This will help your site rank higher in search engine results pages and ultimately drive more traffic to your site. The higher your site ranks, the more qualified that traffic becomes. Including a few well-chosen keywords within your alt tags can also increase click-through rates from SERPs. You can insert one or two at a time; just be sure not to overdo it because Google may see it as spammy behaviour. Another great tip for eCommerce SEO involves filling out all of your metadata fields on major web retailers.
3) Write useful and relevant product descriptions.
If you want your eCommerce site to rank well in Google, you need to emphasize the product descriptions. Not only do they need to be unique and keyword-rich, but they also need to be relevant and useful to your potential customers. Product descriptions should answer questions such as What is this product? or How does it work? One of the best ways to do this is by including keywords in each description so that your products appear when someone searches for those words. It’s important to remember that you can use different keywords with a similar meaning; just make sure that one has a higher search volume than another so that your top choice ranks higher.
4) Use long-tail keywords in your product descriptions
You can use long-tail keywords in your product descriptions to optimize your eCommerce website for free search traffic. The result will be a better ranking in search engine results pages and more organic traffic to your site. Use the same keyword multiple times: By repeating the same keyword again and again within the content of each page on your site (especially when writing product descriptions), you increase the likelihood that it will show up at or near the top of Google’s search results when someone is searching for that word or phrase.
5) Include an effective call-to-action
If you want to increase the amount of free search traffic your eCommerce site receives, then you need to make sure you’re optimizing for the right keywords. But that’s not all! Once visitors land on your site, you need an effective call-to-action that encourages them to buy from you. One way to do this is by telling a compelling story about what sets your products apart from the competition and how they will benefit their lives. Additionally, your calls-to-action should be placed in strategic locations throughout the website where customers are most likely to click (such as at the top or bottom of product pages). Finally, make sure that your call-to-actions are strong so as not to be overlooked in any way. A New Zealand SEO company can help optimize your website for free search traffic and improve its conversion rates with simple adjustments such as these.